As a plan sponsor, you spend much of your time helping Gen Z, Millennials, Gen X, Baby Boomers and other segments of your workforce achieve positive retirement outcomes. Prudential's recent white paper, "Generation Beta; Redefining Life, Longevity, and Retirement," explores the anticipated experiences of individuals born between January 1, 2025, and December 31, 2039. Generation Beta is expected to navigate a world characterized by rapid technological advancements, shifting societal norms and evolving economic landscapes.
Technological integration is projected to be a defining aspect of Generation Beta's existence. More than half of respondents (58%) believe that technology will enhance their lives, with 54% anticipating that artificial intelligence and robotics will develop empathetic interactions with humans. Family structures are also expected to transform, as 86% of respondents foresee the decline of traditional nuclear families, and 68% predict that Generation Beta will prioritize pet ownership over having children. In the professional realm, 80% expect individuals to pursue multiple (more than three) distinct career paths, and 86% believe that many of these future jobs have yet to be invented.
Advancements in healthcare and technology may significantly extend life expectancy for Generation Beta. Over half of the respondents (51%) are optimistic about the potential eradication of cancer. However, only 40% believe that obesity will be eliminated, indicating skepticism about addressing lifestyle-related health issues. Financial prospects appear mixed; although 55% think Generation Beta will be wealthier than their predecessors, 61% anticipate greater financial uncertainty. To navigate these complexities, there is an emphasis on equipping this generation with practical skills and financial literacy, combining technological education with experiential learning.
The traditional notion of retirement is expected to undergo significant changes for Generation Beta. A fluid approach to retirement is anticipated, with 66% predicting that individuals will cycle in and out of retirement phases throughout their lives, influenced by longer life spans and changing work patterns. Notably, 48% of current and prospective parents believe their children may never fully retire. Financial preparedness is a concern, with estimates suggesting that approximately $1.88 million will be necessary to sustain a comfortable retirement, reflecting the challenges posed by increased longevity and economic volatility.
Informational Resources: Prudential: “Generation Beta: Redefining Life, Longevity and Retirement” (January 2025).
For plan sponsor use only, not for use with participants or the general public. This information is not intended as authoritative guidance or tax or legal advice. You should consult with your attorney or tax advisor for guidance on your specific situation.
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©2025 Kmotion, Inc. This newsletter is a publication of Kmotion, Inc., whose role is solely that of publisher. The articles and opinions in this publication are for general information only and are not intended to provide tax or legal advice or recommendations for any particular situation or type of retirement plan. Nothing in this publication should be construed as legal or tax guidance; nor as the sole authority on any regulation, law or ruling as it applies to a specific plan or situation. Plan sponsors should consult the plan’s legal counsel or tax advisor for advice regarding plan-specific issues.